Programmatic
Open Mediation – TapMind Next Big Leap
Introduction Mobile application developers often use advertising to generate revenue from their products. However, depending on a single advertising network may limit…
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Programmatic
How bidding and waterfall run side by side in one mediation setup
Publishers do not have to pick one model. A live mediation setup can keep the waterfall it already trusts and let bidding…
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Programmatic
Reaching ad revenue by partner, format and country
A single eCPM hides the countries, formats and partners that are actually paying. Split the report before you change the stack.
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Programmatic
What a private marketplace deal can be built around
A private marketplace deal is a set of rules, not a logo on a slide. Format, geo, floor and who is allowed…
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