Introduction Mobile application developers often use advertising to generate revenue from their products. However, depending on a single advertising network may limit access to available demand and make revenue optimization more difficult. Ad mediation helps address…
Read articleIntroduction Mobile application developers often use advertising to generate revenue from their products. However, depending on a single advertising network may limit…
Read articleIntroduction Mobile devices have changed how people communicate, shop, learn, and consume digital content. Smartphones are now an important part of everyday…
Read article
Introduction Digital advertising has become an essential part of modern business. Companies use online platforms to promote their products, reach potential customers,…
Read article
Publishers do not have to pick one model. A live mediation setup can keep the waterfall it already trusts and let bidding…
Read article
A consent signal that arrives late, or not at all, changes which demand is allowed to bid. Here is what publishers should…
Read article
Seasonal demand does not arrive on the same week in every market. The calendar has to be set by country, not by…
Read article
A crop that fits the slot can remove the product, the offer or the legal line. The format should adapt before the…
Read article
Direct SDK supply is inventory TapMind reaches without a chain of resellers in between. Here is what that changes for a campaign.
Read articlePractical insights on publisher monetization, demand and AdTech, without the noise.
