News
How the TapMind Publisher Referral Program works
A short look at who the referral program is for, what gets shared, and when a referred publisher actually counts.
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Programmatic
Reaching ad revenue by partner, format and country
A single eCPM hides the countries, formats and partners that are actually paying. Split the report before you change the stack.
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Programmatic
What a private marketplace deal can be built around
A private marketplace deal is a set of rules, not a logo on a slide. Format, geo, floor and who is allowed…
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Glossary
Fill rate, eCPM and no-fill
Three words that get used as if they were the same metric. They answer three different questions.
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