Programmatic
Open Mediation – TapMind Next Big Leap
Introduction Mobile application developers often use advertising to generate revenue from their products. However, depending on a single advertising network may limit…
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Uncategorized
Understanding Ad Mediation and How It Works
Introduction Mobile application developers often use advertising to generate revenue from their products. However, depending on a single advertising network may limit…
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Uncategorized
How Mobile Advertising Helps Businesses Reach More Customers
Introduction Mobile devices have changed how people communicate, shop, learn, and consume digital content. Smartphones are now an important part of everyday…
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Uncategorized
Understanding AdTech and Its Role in Digital Advertising
Introduction Digital advertising has become an essential part of modern business. Companies use online platforms to promote their products, reach potential customers,…
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Programmatic
How bidding and waterfall run side by side in one mediation setup
Publishers do not have to pick one model. A live mediation setup can keep the waterfall it already trusts and let bidding…
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Privacy
Consent and in-app advertising, what changes for publishers
A consent signal that arrives late, or not at all, changes which demand is allowed to bid. Here is what publishers should…
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User Growth
Planning campaigns around Diwali, Eid and Lunar New Year
Seasonal demand does not arrive on the same week in every market. The calendar has to be set by country, not by…
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Creative
Why advertiser creative should never be cropped
A crop that fits the slot can remove the product, the offer or the legal line. The format should adapt before the…
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